Showing posts with label EA. Show all posts
Showing posts with label EA. Show all posts

Thursday, October 10, 2013

Sure, Rimms, Flash & Bling-Bling. But What Is Really At Work Under The Hood?

Need for Speed: Undercover is yet another EA release which, gameplay and graphics problems aside, suffers from the bundled DRM scheme: SecuROM with Limited Installations.

This is a well known scheme based on a custom-made augmented version of SecuROM 7+, used for over a year now (from BioShock to Mass Effect, Dead Space and Red Alert 3) and it has been proven to offer overall...zero protection from piracy. But, of course, fighting piracy was never amongst its aims.

SecuROM is not a Digital Rights Management system but rather a spyware subroutine that unavoidably comes bundled with most major game releases. It borrows into the Root of our systems, masking itself from the System Manager and refuses to be removed - even after one completely uninstalls the game it came with. SecuROM is indeed used as a cloaked dataminer, gathering information on the system and its user's activities and sending them to its mothership. It is the metho
d the industry's behemoths chose to pave the way for their coveted Pay-per-Play future.

Turning our own PCs into their...insatiable coiners is what the gaming executives are having wet dreams about. Games that we will have to keep paying for again and again.
And that is where the idea of Limited Activations comes ins: not only it nullifies the value of a game once bought, killing the second-hand market overnight, but it also familiarizes gamers to the idea of having to buy the same game over and over in order to keep playing it.

Need for Speed was a series I loved in the past and would love to keep playing in the future once the DRM idiocies get resolved. But not at this price.
Some people are indifferent to these issues - and I respect that. In a free market voting with one's wallet is the most effective expression of opinion - and everyone is free to cast his vote in whichever direction he seems fit. My experience though taught me that most gamers would like, at least, to make well informed decisions.

And who would not want its customers well informed?

Saturday, March 9, 2013

The Latest OnLine DRM Fiasco

Einstein defined idiocy as doing the same thing over and over and yet expecting a different outcome. A definition I was reminded of after the latest Must-be-OnLine-to-play disaster. If there ever were an attempt to prove that there is, indeed, bad publicity,  the release of SimCity 2013 sure was it.

Mega-publishers are repeatedly trying to turn the beautiful artform of gaming into a utility, where "gaming content" will be streaming to your TV or PC or phone - and you will be charged by the second for it. Monopolistic issues aside for the moment, are they even remotely ready for such a model? It matter because their every attempt is (involuntarily!) financed by the customers they manage to scam in paying for games that do not deliver the gaming experience advertised. Paying for a product or a service that you do not receive because the seller planed it this way is the definition of a scam. So calling it an idiocy is in fact generous

Let's count the number of times the same idiocy was repeated, shall we? BioShockSpore, Prince of Persia, Splinter Cell (or any UbiSoft game at this point), Command & Conquer IV (was that a stinker!), Diablo III, SimCity 2013 (and every single EA game requiring Origin). The list is long and it could go on.

The problem with gaming today is not the hard-working and creative people working in game studios but the executives at the top of game publishing houses, the likes of EA, ActiVision/Blizzard and 2K.

They do not love, comprehend or even care about the product they are marketing. They might as well be peddling sacks of potatoes. And they clearly do not care about the game developers who provide them with games to market. They only care about one thing: their annual bonuses. And their bonuses depend solely on last trimester's profits.

That is why they operate on a very short-sighted basis.
Sell the most popular games for over $150 by portioning them in thin DLC slices? Sure!
Release games before they are completed to catch the Summer or Christmas market? Why not?
Exploit and truncate a beloved franchise in order to promote the new Digital Distribution DRM? Go ahead!
Ruin the experience of most paying customers by forcing them to log on to servers that do not exist? Who is to stop us?

They do not care about the company they are running (and the bigger it is, the easier to dissociate) because this time next year they may be running a company selling hardware or health care insurance or weed control. So, they do not care whether they insult, make angry and chase away customers the company they are now running enjoyed for years. It takes almost a decade for a game studio to acquire a loyal fan base. Yet it only takes a couple of months to chase them away never to come back.
But the bozos at the top do not care. They will have grabbed their fat bonuses and run.Who is there to stop them?

Well, we all are. I, for one, have stopped buying EA and UbiSoft games for some time now.

We are the Gandalfs standing in the bridge they want to cross. And THEY. SHALL NOT. PASS.